Progress is progressing!
I think I've gotten the hang of this now. After some initial fumbling, I'm now migrating listings over from my etsy shop and populating this store quite nicely. I don't think I'm going to pull everything over. Some of my stuff seems more fitting on etsy, just as some of my things are only ever available in-person at events. And a few very new things are going to be doctor-gus.com exclusives!
So, I now pretty much just have to sort out my events page and my about page. Given all the chaos of the world this year my events are very much in limbo, but I'm still technically booked into a lot of things, so I may as well list all my probable future tour dates.